Nearly every web site owner considers whether he or she should link to external sites or not. There may be many reasons for doing or not doing so, but usually the lack of knowledge outweighs any unknown benefits and the decision is made not to outlink. Can there be something else added to the matter?
There are literally dozens of small businesses on the Internet, each trying to outcompete the others. But an equally hard component of establishing a solid small business is budget deficiency. How can a small business site owner set up a website for $3000?
Clearly, there are lots of challenges in front of many small business website owners:
A thread, started at Cre8asiteforums, allows a chuckle or two for seasoned search engine and web development practicioners.
Have you had your moments in the real life when your SEO background creeps in?
We spend so much time optimizing the sites to get higher rankings that sometimes it is hard to distinguish what or who we do it for: for the search engines or for the people? If for the former, then this will not be as effective as the latter. If the latter, then why is it called Search Engine Optimization?
Kevin Ryan has a nice article on social search and possible changes it may bring to how marketers understand how their potential customers search.
The contemporary search model has it that people search for general things first, then narrowing down to more specific. Social search, in turn, starts focusing not only on keywords the people used to find a product, but on how sites, not having those words in their description, may be noticed by those very people.
There is a lot to do for promoting a website: write content, fix page titles, write meta descriptions (for the people, not the search engines), add title attributes where necessary, make sure the site is search engine friendly, submit to some directories, promote the site using other techniques, etc. But does a single person has to do that?