Archive for the 'Marketing' Category

NetSib Releases NetworkShield Firewall 2006 the New Generation Corporate Gateway Firewall for Windows.

Saturday, December 16th, 2006

Budapest, Hungary, - December 14, 2006NetSib announces new version of NetworkShield Firewall 2006 for Windows 2000/XP/2003, the new generation corporate gateway firewall.

NetworkShield Firewall 2006 is a new generation corporate gateway firewall, which protects the network from external and internal attacks, provides Internet access to users and offers enhanced traffic monitoring and counting features. Multi-network support, Powerful NAT, Stateful Firewall Protection, Servers Publishing, Recovery System turn it into a reliable solution for business.

How site accessibility can improve business

Wednesday, June 28th, 2006

Website accessibility is generally considered something obscure, distant and unimportant to spend your time on. Apart from being a legal requirement in the US, UK and Europe (will be soon), accessible websites have quite a number of advantages in terms of business performance.

First of all, accessible websites are made accessible to people without or with bad eyesight. Apart from people, this includes the search engines, because they don’t appreciate the visual layouts as well.

Designing for people with various reading speed

Monday, June 26th, 2006

A recent research by the Wichita Psychology University analyzed the influence of text-align and page layout (1, 2 and 3 columns) on visitors’ reading speed and comprehension.

For instance, the obvious results were that two-column full-justified text is read with almost the same speed than one-column left-justified text but a lot faster than one-column full-justified text and other two and three column variants.

How do you choose your web designer?

Monday, June 26th, 2006

There many ways of how you can find a web designer: a referall, a job site, a freelance site, by searching or surfing. But what to you value the most in the designer that you decide to choose one over another?

Investing $3000 in a small business website: what exactly to do?

Friday, June 23rd, 2006

There are literally dozens of small businesses on the Internet, each trying to outcompete the others. But an equally hard component of establishing a solid small business is budget deficiency. How can a small business site owner set up a website for $3000?

Clearly, there are lots of challenges in front of many small business website owners:

Is SEO ethical?

Friday, June 23rd, 2006

We spend so much time optimizing the sites to get higher rankings that sometimes it is hard to distinguish what or who we do it for: for the search engines or for the people? If for the former, then this will not be as effective as the latter. If the latter, then why is it called Search Engine Optimization?

Social search - another approach to internet marketing

Friday, June 23rd, 2006

Kevin Ryan has a nice article on social search and possible changes it may bring to how marketers understand how their potential customers search.

The contemporary search model has it that people search for general things first, then narrowing down to more specific. Social search, in turn, starts focusing not only on keywords the people used to find a product, but on how sites, not having those words in their description, may be noticed by those very people.