Social search - another approach to internet marketing
Kevin Ryan has a nice article on social search and possible changes it may bring to how marketers understand how their potential customers search.
The contemporary search model has it that people search for general things first, then narrowing down to more specific. Social search, in turn, starts focusing not only on keywords the people used to find a product, but on how sites, not having those words in their description, may be noticed by those very people.
Social search results depend not only on the search queries, but also on human behaviour and interests. Suppose there is a discussion of a certain solution to spam. And voila, an ad about some spam blocker will appear without any effort from the searcher.
Basically, the efficiency of this approach is supported by the fact that social bookmarking services are so popular. They offer a different approach to searching (hunting) for information. Another aspect, though, is that the results are based not on what site owners offer them, but what other people recommend them. Spam is reaching its ugly hand to social bookmarking services as well, but for now, we can enjoy quality social search results.
What do you think of the impact social search can make on marketing and SEO?
Related posts:
- How do you call the people you sell to?
- Perfecting salesforce to increase profits
- How do you choose your web designer?