Redesigning a site with CSS to improve business
There may be different things one can do to improve his or her site revenue. More often than not, adjusting a site will require a redesign. So how does one redesign to increase website sales?
Why and how to redesign a site?
To facilitate sales, you simply need to adjust visitor behavior for them to purchase from you. To change your potential customer behavior, you need to tweak a website and there are many ways on how to skin it. However, we need the right way, and there aren’t that many right ways, too. One of the major ways of improving a website is converting it to CSS design. What is CSS? CSS is a technology, separating site styling and content, with a number of benefits.
Why CSS?
When redesigning a site with CSS, the website code size is reduced by half. This increases website download speed and allows easy site maintenance - one just needs to adjust a single file to adjust how one element looks throughout the site. Increased download speed will make your site more user-friendly, who will convert to your customers, and easy site maintenance will save your expenses as well.
Also, when converting to CSS, semantically correct code is used, which is valued by the search engines. However, the greatest benefits from redesigning with CSS is increased download speed (by about 50%) and consequential increased sales.
Why increase download speed?
Download speed is one of the main issues on the Internet, even in the today’s days of broadband. Everyone simply likes when the pages load faster than 5-10 seconds, let alone 3 seconds. When a site doesn’t load in 8 seconds or more, a lot of visitors are already clicking on the “Back” button or closing the browser window. To put it in a nutshell, download speed helps to greatly reduce site abandonment rate, which, in turn, leads to increased sales.
Conclusion
To sum up, you can really make more sales by redesigning with CSS. To some, it may not be simply a matter of increasing sales, but the matter of compliance with the web standards and CSS is becoming the standard for designing the websites. The question is not whether to convert your site to CSS or not, but when to invest in website redesign.
Read the second part of the article series.
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